We are looking for a Digital Marketing Manager to join our Global Talent Acquisition team within Wolters Kluwer.
Reporting directly into the Director, Talent Acquisition, you will play a key role in supporting the Global Talent Acquisition team in all aspects of communications and engagement with external prospects, candidates and new hires using all digital platforms to promote the Wolters Kluwer Employer Brand. This global position will ensure our digital channels are attractive, informational and on-trend daily. As our Digital Marketing Manager you will build and maintain a consistent message about the employee experience, the company culture and the benefits of working for Wolters Kluwer across all divisions within the company, with the scope of promoting our brand within the global market.
Your key responsibilities:
Plan, develop and execute communication and engagement activities including developing content and outreach campaigns for our CRM, planning and organizing virtual and static events, developing surveys, and relationship building with various stakeholders.
Responsible for creating targeted digital talent media and content to drive traffic to the Wolters Kluwer talent page as well as the Talent Acquisition CRM
Develop and maintain our social media presence across channels such as LinkedIn, Glassdoor, YouTube, Indeed, Facebook, Tik-Tok, Twitter etc
Engage with prospects and candidates with creative content such as Blogs, posts, targeted email campaigns and social interactions
Help to create talent pools and engage with passive candidates in order to develop and manage talent pipelines
Design and execute digital campaigns including emails, SMS and in app emails
Develop targeted communications to engage new hires prior to their start to support onboarding and drive awareness, engagement, and retention
Analyze digital engagement metrics and implement strategies to increase prospect and applicant engagement
Interprets business challenges and recommends best practices to improve digital campaigns and processes
Provide monthly and quarterly reports, analysis, and interpretation of data on key metrics and deliver insights to be used for business decisions
Partner with GTA and the Corporate and Divisional Communications teams on Employer Branding strategies. Will partner to build, develop, and maintain marketing materials and other collateral content for recruiting endeavors
Collaborate with multiple teams including Corporate Communications, Divisional Marketing, VP, DE&I and Global Talent Acquisition Directors
Provides input and direction on recruiting and employment programs to include employee referral initiatives, internal hires, career fairs, diversity and campus recruiting
Bachelor’s degree in Marketing, Business or related field or equivalent relevant experience
Minimum of five years of sales or marketing automation, digital engagement and/or business strategy; with experience in digital engagement/marketing
Specialized depth of knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences
Ability to quickly learn current and emerging digital platforms and programs
Strong analytical problem-solving skills, attention to detail and project management skills
Strong leadership and influencing skills
Willingness to collaborate with others and able to work across a matrix
Skilled at designing and implementing action campaigns
Experience with digital marketing including CMS, Google Analytics, AdWords, SEO and content marketing. Video editing skills using software such as Adobe Premier Pro, Photoshop etc. is advantageous
Wolters Kluwer, a fast growing, financially healthy and listed organization, offers you a full time job (36 hours) in an international and dynamic environment.
You will be part of a diverse, global workforce and join our Talent Acquisition team. Our office is in the heart of The Hague (5 minutes from The Hague Central Station). We offer you a competitive salary, bonus, a laptop to do your job, and a generous contribution to your pension. Furthermore, the opportunity to work remotely up to 3 days a week, outstanding international career opportunities and a great environment with fun and professional colleagues are also part of the package.
Did you know that we have been recognized as Dutch Top Employer for the sixth consecutive year and that we received recognition for our gender equality in 2021? For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
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